Start Your Legacy
Atlanta's home for those who dream in real estate.
Discover Keller Williams First Atlanta
First Atlanta is the original and longest-operating Keller Williams market center in the Southeast region.
Over 23 years and counting, we've grown from a small group of independent local agents to a diverse and thriving company of 450+ people working across 155 Georgia cities, 57 counties, and 12 languages. Our knowledge, education, technology and reach continue to expand with the changing needs of our communities and the agents who serve them. The foundations of our shared success remain the same:
An agent-centered approach, ever-advancing opportunity for all, and the shared calling to serve people through the power of real estate.
Since 1999
since 1999 kw first atlanta has contributed
45,809
Transactions Completed
23,470
Homes Listed
$13.98B
In Closed
Volume
$13.7M
Returned to Agents via Profit-sharing
92%
Commission Kept by Agents
Since 1999 KW First Atlanta has contributed
45,809
Transactions Completed
23,470
Homes Listed
$13.98B
In Closed Volume
$13.7M
Returned to Agents
via Profit-sharing
92%
Commission Kept
by Agents
Our Mission
To continually develop a model of service, opportunity and culture that's worthy of our real estate family, our diverse communities and our shared legacy.
Keller williams mission
To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.
Discover the Leadership Team
Our Vision
Be the first-choice and lasting partner for independent agents and their clients in every community we serve.
Keller williams Vision
To be the real estate company of choice for agents and their customers.
Explore Our Agents
Our Culture
We carry out our business with pride, embrace friendly competition, and empower everyone to succeed.
Our culture is rooted in our values, known as the
WI4C2TES
pronounced: “Why-four-C-two-Tees”
Win-Win
or
no deal
Integrity
Do the
right thing
Customers
Always
come first
Commitment
in all
things
Communication
seek first
to understand
Creativity
ideas before
results
Teamwork
Together everyone
achieves more
Trust
starts with
honesty
Equity
opportunities
for all
Success
results
through people
Our Culture
We carry out our business with pride, embrace friendly competition, and empower everyone to succeed.
Our culture is rooted in our values, known as the
WI4C2TES
pronounced: “Why-four-C-two-Tees”
Win-Win
or
no deal
Integrity
DO THE
RIGHT THING
Customers
ALWAYS
COME FIRST
Commitment
IN ALL
THINGS
Communication
SEEK FIRST
TO UNDERSTAND
Creativity
IDEAS BEFORE
RESULTS
Teamwork
TOGETHER EVERYONE ACHIEVES MORE
Trust
STARTS WITH
HONESTY
Equity
OPPORTUNITIES
FOR ALL
Success
RESULTS
THROUGH PEOPLE
Our Culture
We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TES that guides how we treat each other and how we do business.
Win-Win
Or no deal
Integrity
do the right thing
Customers
always come first
Commitment
in all things
Communication
seek first to understand
Creativity
ideas before results
Teamwork
together everyone achieves more
Trust
starts with honesty
Equity
opportunities for all
Success
results through people
Our Story
Relationships, built by passionate people through mutual trust, have been the cornerstone of our business from day one.
What first grew out of a conversation between family, friends, and colleagues in 1999 continues to grow under the innovative leadership of Team Leader John Mark Woodard.

As the flagship Keller Williams market center for the region and founding office of The Rawls Group, First Atlanta continues to lay a foundation of excellence for future generations of agents and leaders alike. We are honored to bring over two decades of industry leadership, unprecedented experience, and firsthand, community expertise to every First Atlanta partnership.
October 1999
The Rawls Group forms and launches Keller Williams First Atlanta with 27 agents
December 1999
We expand to our current office space in Glenridge Point
December 2015
We reach $1 billion in annual closed volume for the first time
July 2016
Our agent partner count grows to 400
October 2019
We celebrate 20 years of serving agents and their clients
March 2022
Our legacy of firsts continues
Join the Family
Calling those who dream in real estate.
Begin Your Legacy of Firsts
Join the Family
Calling those who dream in real estate.
Start Your Legacy