Director of Productivity

Position Overview:

The Director of Productivity is a leadership role responsible for driving agent productivity, production growth, and overall team performance within the Market Center. This individual will build, lead, and sustain a high-performance culture through coaching, accountability, training, and one-on-one development. The Director of Productivity partners closely with leadership to ensure agents are supported, productive, and aligned with the standards and models that drive consistent business success.This role is ideal for a dynamic, growth-minded leader who is passionate about agent development, culture building, and helping real estate professionals achieve higher levels of production and income.

What will you do?

You will lead the productivity ecosystem within the Market Center by recruiting, coaching, training, and developing agents at all production levels. You will create and implement systems that increase agent production, strengthen accountability, and accelerate agent success.You will be responsible for identifying growth opportunities within the agent population and providing structured coaching pathways that move agents from early production to high-performance, cap-level status.

These are the standards a well-above-average performer will maintain or exceed:

Essential Duties & ResponSibilities

Recruit, onboard, and develop new and existing agents into productivity pathways
Lead and facilitate productivity coaching programs (including group and one-on-one coaching)
Drive accountability through structured goal setting, tracking, and performance reviews
Collaborate with leadership to support Market Center growth and profitability goals
Conduct regular coaching appointments with agents to support production targets
Build and maintain a culture of productivity, collaboration, and results
Track agent performance metrics and identify opportunities for improvement
Support training initiatives, including scripts, systems, and lead generation strategies
Partner with leadership on retention strategies for productive agents
Maintain consistent communication and follow-up with coached agents
Model Keller Williams systems, models, and cultural expectations in all interactions

Management Responsibilities

Lead and manage the Productivity Coaching Program(s) within the Market Center
Provide direction, accountability, and support for participating agents
Collaborate with Team Leaders and Market Center leadership on productivity standards
Ensure consistent implementation of coaching curriculum and accountability systems
Influence agent behavior through coaching, leadership, and performance management

Communications / Interactions

This role requires strong interpersonal communication, high emotional intelligence, and the ability to influence and motivate agents toward consistent action and measurable results.

Market Center Team Leader and leadership team
Agents across all production levels (newly licensed to top producers)
Productivity coaching cohorts and accountability groups
Administrative and training staff as needed
Regional leadership and Keller Williams network (as applicable)

Knowledge / Skills

Strong background in real estate sales, coaching, or leadership development
Deep understanding of Keller Williams models, systems, and culture preferred
Proven ability to coach and influence high-performance behavior
Strong presentation and group facilitation skills
Excellent communication and relational leadership abilities
High accountability mindset with strong organizational skills
Ability to analyze production metrics and translate them into action plans
Experience in training, mentorship, or team leadership roles
Passion for helping others grow production, income, and professional confidence

Apply now

Thank you for your interest in the Director of Productivity position at KW First Atlanta. Kindly complete the form field below and hit submit upon completion.

Application Process:
Interested candidates are invited to submit a resume and a cover letter outlining their experience and vision for fostering growth within Keller Williams Realty First Atlanta. Shortlisted candidates will undergo interviews and assessments to determine their suitability for this impactful role.

Thank you. Your application has been successfully submitted.

Our team is currently reviewing a high volume of applications; if your qualifications align with the role, a member of our team will be in touch. In the meantime, if you're interested in joining us as an agent, you can get started by completing this form – join us.

We greatly appreciate your time and interest in Keller Williams First Atlanta.

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